Caldwell with The Procopio Companies
Over the past decade, we’ve seen the convergence of two distinct sectors, with the influence of hospitality design leading to the emergence of elements like grab-and-go markets, furnished suites, casework wardrobes, housekeeping, and in-room food delivery at multifamily properties. While not all distinctly design elements, it’s hard not to see the effect of hospitality pushing the multifamily industry forward.
Photo Cred; © Matt Surette
Hospitality stands alone as the singular industry that truly understands people – and people are, of course, at the heart of design, architecture, and homebuilding. It’s often said that a builder can build the house, but the people make the home. Fully understanding people is what has given hospitality its edge, and why all of us get excited at the prospect of a weekend at an uber-luxe hotel.
Imagine the feeling you get when you walk into a boutique hotel and everything is just right: the service, the scent, the arrangement of the furniture, and the upscale yet edgy décor. Then, picture when you head to your room from the lobby and the hallway feels welcoming and the art is perfectly proportional – the entry to your suite seems to pull you in with its warmth. It’s one of those things that you know when you feel it, and that will be the future of multifamily.
Photo Cred; © Matt Surette
It’s what we strive for in multifamily, and when it comes to Caldwell, that vision became reality. Caldwell sits on the site of the former Spinney & Caldwell shoe factory in Downtown Lynn, Massachusetts. Located right at the MBTA Central Square station, it was a bold vision in a neglected Gateway City. The vision was the easy part – just 15 minutes on the train from Boston’s North Station, and with some of the North Shore’s best beaches a short walk away, we saw the opportunity for a real lifestyle community: a high rise multifamily building, with activated retail on the ground level, 259 apartments and 15,000 square feet of indoor and rooftop amenity space that would look, feel, and live like a boutique hotel – and would be certified LEED Platinum.
Photo Cred; © Matt Surette
Designed by DMS Design with interiors by CUBE 3, Caldwell’s common spaces were built around the duality of old vs. new, speaking to both the gritty industrial revolution importance of this site and the new renaissance of Lynn, for which Caldwell is the vanguard. With the mandate that we wanted the building to be unique in its hospitality-driven design, the lobby has soaring 18’ ceilings, custom art in the seating areas, and lounge spaces reminiscent of an Autograph Collection hotel and not a tertiary-city apartment building. Caldwell’s residential hallways were the focus of much design attention, including getting the geometry, art, lighting, and wallcoverings to feel right. This was driven in part by the ownership team’s hospitality-driven experience and the desire for even the hallways to make residents feel like they were at the Cosmopolitan in Las Vegas.
Photo Cred; © Matt Surette
The activated 10,000sf rooftop – one of the largest in New England – has a resort-style pool, daybeds, and cabanas, alongside turf flex space, yoga space, fire pit lounges, fitness space, and dining. This not only fills the need for relaxation and rejuvenation for residents, but also encourages them to enjoy the iconic vistas, with sweeping views of the Atlantic Ocean, Boston skyline, and the North Shore coast.
Photo Cred; © Matt Surette
Powered by Alfred, the onsite concierge service includes in-unit housekeeping, grocery delivery, dry cleaning delivery, in-unit package delivery, and a host of other on-demand services designed to make the experience of living at Caldwell just a bit more thoughtful and enjoyable than anywhere else – after all, multifamily living should still feel like home!
Photo Cred; © Matt Surette
Collaborators-
Developer: The Procopio Companies
LI/FB: The Procopio Companies, Instagram: @procopiocompanies
Architect: DMS Design
LI/FB/Instagram: @dmsdesignllc
Interior Design: CUBE 3
LI: CUBE 3, FB/Instagram: @cube3architecture
Artwork: Grand Image
FB: @GrandImageArt, Instagram: @grandimagelt
Contractor: Dellbrook I JKS
LI: Dellbrook I JKS, Instagram: @dellbrookjks
Landscape Architecture: MDLA
LI: Michael D’Angelo Landscape Architecture LLC, FB/Instagram: @mdlandarch
